YouTube is set to become a regular feature on television by allowing digital cable subscribers to access YouTube videos directly on their sets. Only providers who are partners of YouTube will be allowed to legally share the videos and other service providers will be blocked from accessing YouTube’s API. Syabas is the first company to be blocked from the service after they had already been providing their customers with this feature for quite some time already. Syabas refused to come to a valid agreement with YouTube after YouTube demanded a multi-million dollar advertising commitment from Syabas in order for them to continue providing the service.
How many people would actually place a high value on a service like YouTube on their television set? YouTube is already a free service and it is all too easy to log-on to a pc and watch videos whenever the viewers want to. Also, with many different applications available on mobile phones, viewers can watch YouTube videos on the go almost anywhere. I don’t blame Syabas for not meeting the terms demanded by YouTube, which happens to be owned by Google. This story struck me as especially interesting after reading the article from my last blog posting. Google is slowly trying to take every aspect of information provided through the Web.
